MBA Consulting Project
Timeline
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September 9, 2024Experience start
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October 1, 2024Kickoff Briefing Session
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October 25, 2024Top Ideas Presentation
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December 14, 2024Final Recommendations
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December 21, 2024Experience end
Timeline
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September 9, 2024Experience start
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October 1, 2024Kickoff Briefing Session
The purpose of this session is to establish clear objectives, aligning expectations, and ensuring that all stakeholders (students and business representative) are on the same page from the outset. This initial meeting will set the tone for the project, which will provide an opportunity to address any questions or concerns, thereby laying a solid foundation for successful project execution.
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October 25, 2024Top Ideas Presentation
A client presentation that outlines students' recommendations. The business representative will then select the recommendation that students should expand on for the final presentation.
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December 14, 2024Final Recommendations
Students will offer a well-articulated business idea and rationale. The recommendation will be well-researched, supported by several substantial sources to validate the ideas and assumptions.
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December 21, 2024Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Market expansion Marketing strategySkills
marketing consulting problem solving researchOur MBA Consulting Project program combines rigorous academic training with hands-on experiential learning to deliver actionable insights and strategies for a business. The goal of the project is for students to develop a strategic recommendation for a customer segment that outlines the situational and competitive assessment, unmet or underserved customer needs, product features and benefits, pricing strategy, and competitive differentiation.
Throughout the project, students will perform industry research to better understand the market dynamics related to a specific business industry. This immersive experience not only enhances their problem-solving skills but also ensures that the recommendations are both innovative and practical. The end goal is for businesses to receive a comprehensive and tailored strategy that is ready to be implemented, providing a significant competitive advantage in the marketplace.
Learners
We seek partners who are passionate about engaging with students and open to collaborative problem-solving. Ideal projects have clear business problem statements, whether research-focused, task-oriented, or a blend of both. Flexibility in negotiating project scopes ensures alignment between student capabilities and project objectives.
The collaboration structure includes:
- Brainstorming with the company, identifying the business project.
- Addressing questions from students to business rep.
- Final Presentation
Project timeline
-
September 9, 2024Experience start
-
October 1, 2024Kickoff Briefing Session
-
October 25, 2024Top Ideas Presentation
-
December 14, 2024Final Recommendations
-
December 21, 2024Experience end
Timeline
-
September 9, 2024Experience start
-
October 1, 2024Kickoff Briefing Session
The purpose of this session is to establish clear objectives, aligning expectations, and ensuring that all stakeholders (students and business representative) are on the same page from the outset. This initial meeting will set the tone for the project, which will provide an opportunity to address any questions or concerns, thereby laying a solid foundation for successful project execution.
-
October 25, 2024Top Ideas Presentation
A client presentation that outlines students' recommendations. The business representative will then select the recommendation that students should expand on for the final presentation.
-
December 14, 2024Final Recommendations
Students will offer a well-articulated business idea and rationale. The recommendation will be well-researched, supported by several substantial sources to validate the ideas and assumptions.
-
December 21, 2024Experience end
Project Examples
Requirements
Our students are a diverse and dynamic group, bringing a range of skills and perspectives to the table. They have a solid foundation in marketing principles and the HR and service sectors, backed by hands-on experience and a passion for problem-solving. Guided by experienced faculty, they are ready to apply their knowledge and creativity to address your business needs.
Project Scope:
- Situational Assessment
- Customer Needs Analysis
- Competitive Benchmarking
- Go-to-Market Strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 9, 2024Experience start
-
October 1, 2024Kickoff Briefing Session
-
October 25, 2024Top Ideas Presentation
-
December 14, 2024Final Recommendations
-
December 21, 2024Experience end
Timeline
-
September 9, 2024Experience start
-
October 1, 2024Kickoff Briefing Session
The purpose of this session is to establish clear objectives, aligning expectations, and ensuring that all stakeholders (students and business representative) are on the same page from the outset. This initial meeting will set the tone for the project, which will provide an opportunity to address any questions or concerns, thereby laying a solid foundation for successful project execution.
-
October 25, 2024Top Ideas Presentation
A client presentation that outlines students' recommendations. The business representative will then select the recommendation that students should expand on for the final presentation.
-
December 14, 2024Final Recommendations
Students will offer a well-articulated business idea and rationale. The recommendation will be well-researched, supported by several substantial sources to validate the ideas and assumptions.
-
December 21, 2024Experience end