Working with Lisa has been an absolute pleasure. She joined every meeting with enthusiasm, answered all of our questions with clarity, and even welcomed one of our team members to visit the company in person. Lisa generously shared her product samples and the inspiring story behind her brand, giving us valuable insights for our project. This was more than just a case study ; it was a real partnership. Our team at Bee Smart Consulting is proud to have supported Lisa and the transformation of her brand into Abelo Naturals. This rebrand represents more than a new logo or name , it’s a return to the roots of what makes her business special: nature, handmade care, and heartfelt passion. Our strategy aims to help Lisa reduce stress, focus on what she loves, and grow her business with confidence. We truly believe Abelo Naturals is not just going to survive, it’s going to thrive. Thank you, Lisa, for your openness and collaboration!