Lifetrack Coaching and Consulting is seeking a comprehensive market research analysis for its AI risk management tool, Riskophia. The primary goal of this project is to understand the competitive landscape and validate Riskophia's potential for product-market fit. The team will conduct thorough research to identify key competitors, analyze their strengths and weaknesses, and assess market trends. Additionally, the project will involve evaluating pricing strategies and other competitive positioning factors to determine how Riskophia can stand out in the market. This project provides an opportunity for learners to apply their knowledge of market research methodologies and strategic analysis, enhancing their understanding of competitive dynamics in the AI industry. The project will also involve some interviews of healthcare, medtech and healthtech owners to validate our problem statement. The project is designed to be completed by a team of learners from a business or marketing program, ensuring that they possess the necessary skills to conduct effective market research and analysis.

The project deliverables will include a detailed market research report that outlines the competitive landscape for Riskophia. This report will feature a comprehensive analysis of competitors, including their pricing strategies and market positioning. Additionally, the team will provide strategic recommendations for Riskophia's market entry and positioning. The deliverables will also include a presentation summarizing the key findings and recommendations, allowing Lifetrack Coaching and Consulting to make informed decisions about Riskophia's market strategy.