Sales Pipeline and Business Development Strategy for Reya Health
Project scope
Categories
Data visualization Data analysis Market research Market expansion Sales strategySkills
sales strategy sales pipelines market analysis business development management customer relationship management researchThe main goal for the project is to create a sales pipeline of key contacts, create a sales strategy for new markets for Reya Health and conduct initial outreach to key contacts all in support of the company’s revenue generation activities.
This will involve several different steps for the learners, including:
- Researching and identifying key contacts within the industry.
- Analyzing the market to create ideal customer profiles.
- Assisting the founder and CEO with business development efforts.
- Implementing and managing customer relations systems.
- Developing a sales strategy for new markets.
By the end of the project, learners should complete the following tasks:
- A comprehensive list of key contacts within the industry.
- Detailed ideal customer profiles based on market analysis.
- Implementation and management of customer relations systems.
- A well-defined sales strategy for new markets.
- Initial contact and communication with each key contact.
Final deliverables:
- A detailed report outlining the key contacts, customer profiles, outline best practices for customer relations systems, and a detailed sales strategy.
- Presentation to the Reya Health team explaining the research, analysis, and strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Reya Health is a digital platform for personalized contraceptive counselling. Reya partners with post secondary institutions to help reduce unplanned pregnancies, STIs and gender-based violence amongst students.