The Lady Instructor Inc. seeks to enhance its digital footprint by developing a professional and user-friendly website. The current online presence lacks the cohesive design and functionality needed to effectively serve as a hub for courses, resources, and community engagement. This project aims to address these issues by creating a modern, intuitive platform that reflects the brand's mission and values. Students will research best practices in web design, user experience (UX), and digital marketing to ensure the website is both visually appealing and highly functional. The project will involve tasks such as wireframing, prototyping, and implementing responsive design techniques. By the end of the project, the team will deliver a website that not only enhances accessibility but also strengthens the brand's online presence.

Project Goals:

1. Website Design & Development: Create a visually appealing, mobile-friendly website with intuitive navigation, clear branding, and easy access to services and resources.  

2. Content & Functionality Integration: Develop key website sections (e.g., about page, course offerings, blog, contact form) and integrate essential features such as scheduling tools, payment options, or member portals.  

3. SEO & Marketing Optimization: Implement search engine optimization (SEO) strategies and digital marketing techniques to increase visibility and engagement, ensuring the website reaches the right audience.  

The project deliverables will include a fully functional, responsive website that aligns with The Lady Instructor Inc.'s brand identity. Key deliverables will consist of a detailed wireframe, a prototype demonstrating user flow, and a final website with integrated course listings and resource sections. Additionally, a report documenting the research on best practices in web design and UX will be provided, ensuring the website meets industry standards and enhances user engagement.