The main goal of this project is to identify the target market segments for the sale of consumer market carbon-offsets and to analyze the key factors that motivate consumers' purchase decisions when choosing to join an environmental subscription service. Additionally, the project aims to identify product features that could better meet the needs of customers and to develop a marketing strategy that better motivates people to act in favor of environmental sustainability.

To achieve the project goal, learners will need to complete the following tasks:

- Conduct market research to identify potential market segments for consumer market carbon-offsets.

- Analyze consumer behavior and motivations related to the purchase of environmental subscription services.

- Identify and recommend product features that align with the needs and preferences of target customers.

- Develop a marketing strategy that effectively motivates consumers to take action towards environmental sustainability.

- Present a comprehensive report detailing the findings and recommendations, along with a proposed marketing plan for Karbon-X.

Access to various web analytics and marketing tools including google analytics and past sales data. Full access to adobe products as required. Support from our marketing team with a formidable background of experience, working with blue-chip corporations like Uber and Tempur-Sealy International.