Marketing Plan and Recommendations for TrustClarity
Project scope
Categories
Marketing strategySkills
marketing strategies target market content marketing digital marketing customer acquisition management marketing planning social media search engine optimization customer service researchThis Project Description is a Guideline - Happy to work with Professor to make this work for your class.
The main goal of this project is to create a comprehensive marketing plan and recommendations for TrustClarity Inc. This will involve several different steps for the students, including:
- Researching the competitive landscape and identifying potential target markets.
- Developing a comprehensive marketing strategy that outlines the company’s objectives, target market, and positioning.
- Creating a detailed budget for the marketing plan.
- Developing a comprehensive digital marketing plan that includes SEO, SEM, content marketing, and social media.
- Developing a comprehensive offline marketing plan that includes traditional media, events, and other tactics.
- Developing a comprehensive customer acquisition and retention plan.
- Developing a comprehensive customer feedback and insights plan.
By the end of the project, students should demonstrate:
- Understanding of the competitive landscape and potential target markets.
- Understanding of the company’s objectives, target market, and positioning.
- Ability to create a detailed budget for the marketing plan.
- Ability to develop a comprehensive digital marketing plan that includes SEO, SEM, content marketing, and social media.
- Ability to develop a comprehensive offline marketing plan that includes traditional media, events, and other tactics.
- Ability to develop a comprehensive customer acquisition and retention plan.
- Ability to develop a comprehensive customer feedback and insights plan.
Final deliverables should include:
- A comprehensive marketing plan and recommendations report.
- A 60-minute presentation explaining all research and findings from the report.
Mentorship, Recommendations if successful, potential employement.
About the company
Sujee is the Founder & CEO of TrustClarity, a SaaS based product insight and commerce platform that optimizes the sale of excess inventory, and keeps products in use and out of landfills.
Using AI & Web3 technology, we have the ability to convert a simple excel spreadsheet with excess inventory data (finished goods, parts, materials, and excess infrastructure purchases), into online product listings and storefronts.
We make it easier for companies to list and sell excess inventory online at optimal value.