The main goal for the project is to increase the number of followers on OnPoint's Instagram and LinkedIn pages through a targeted social media management campaign. This will involve creating engaging content, implementing strategic posting schedules, and utilizing advertising and promotional tactics to attract new followers and increase engagement.

- Develop a content calendar outlining the types of posts to be shared, including promotional posts, user-generated content, and industry-related news.

- Create and schedule engaging and visually appealing posts for both Instagram and LinkedIn, ensuring consistency in branding and messaging.

- Implement advertising campaigns to target specific demographics and increase visibility.

- Monitor and analyze follower growth and engagement metrics to assess the success of the campaign and make adjustments as needed.

Students will work closely with the founding team to align the project with the company's vision and needs. If needed, additionnal support with experts will be provided.