The main goal for the project is to create a logo and brand guidelines for Capstone As A Service (CAAS) Consulting Inc. The logo should mainly feature "CAAS" and the brand guidelines should establish the visual identity and standards for the company's branding.

This will involve several different steps for the learners, including:

- Researching the consulting industry and identifying design trends.

- Brainstorming and creating multiple logo concepts that represent the company's identity and values.

- Refining the chosen logo concept based on feedback and iterations.

- Developing brand guidelines that include logo usage, color palette, typography, and other visual elements.

- Creating mockups of the logo and brand applications to showcase how they would appear in different contexts.

Project deliverables:

1.Logo design: minimalistic yet salient logo that stands out, for different use cases (full color, monochrome, favicon, thumbnail,..etc)

2.Brand guidelines with all the standard components in addition to recommended positioning, sizing, and space requirements.

3.Office materials such as stationery, letterheads, envelopes,.. etc.

4.Business cards, including print-ready files for easy production.

In addition to ensuring consistency across all deliverables.

By the end of the project, learners should complete the following tasks:

- A set of at least 3 initial logo concepts for CAAS Consulting.

- A finalized logo design with variations and usage guidelines.

- Brand guidelines document outlining visual identity standards.

- Mockups of the logo and brand applications in various contexts (e.g., business cards, letterheads, website).

Final deliverables should include:

- All source files for the logo and brand guidelines.

- A presentation explaining the design process and rationale behind the chosen logo and brand elements.

I will be highly involved in the process as needed. Will provide the required mentorship for the students to succeed. I will help out with the project management of the project.