LevelUP CKUA Summer Events Coverage Phase 2


Project scope
Categories
Social media marketing MediaSkills
project management content creation consulting packaging and labeling editing scriptingOur organization is looking to create content for on air and web while covering the variety of summer events across the province. Based on our coverage goals, students will Creating and packaging segments showcasing the different events that are happening around Alberta
This will involve several different steps for the students, including:
- Chasing interviews, recording, editing, and packaging segments featuring artists performing at festivals and events.
- Creating and package segments showcasing the different events that are happening around Alberta.
- Creating scripts to front sell and back sell the clips showcasing the different events that are happening around Alberta.
Possiblity of:
- On the ground coverage for select festivals, including representing CKUA with festival goers and working with volunteers.
Final deliverables should include
- A series of scripts, audio clips and social media posts.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Consulting with the project manager to understand the goals and messages for each tier of coverage.
- Chasing interviews, recording, editing, and packaging segments featuring artists performing at festivals and events.
- Creating a script for each interview.
- Creating and packaging segments showcasing the different events that are happening around Alberta.
- Creating scripts to front sell and back sell the clips showcasing the different events that are happening around Alberta.
- Editing and producing the visual and audio components of each segment.
Possiblity of:
- On the ground coverage for select festivals, including representing CKUA with festival goers and working with volunteers.
- Live updates from festivals and events.
Final deliverables should include
- 30 finished scripts, audio clips and social media posts (2 per week).
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What important information needs to be included in each segment?
- Are there any specific editing techniques we want to be used?
- Input on choices, problems or anything else the students might encounter.
About the company
Since our founding in 1927, CKUA has offered musical variety and thoughtful programming as Alberta’s only province-wide broadcaster.
CKUA is proud to be Alberta’s voice for music, arts, and culture. Through 16 local transmitters, CKUA reaches every corner of the province—more than 350 listening communities across Alberta. CKUA also reaches people around the world through online streaming. If you have a passion for discovering great music, arts, and culture, and you understand their importance in creating vibrant, positive communities, tune in at https://ckua.com/.