COMPANY AND PROJECT DESCRIPTION VIDEO: https://www.loom.com/share/b572ab9a4c9d45e89de54388b013f358?sid=2c8fda09-2b49-49e8-9f65-29f10da462a0

TrustClarity is a SaaS based product insight and commerce platform that optimizes the sale of excess inventory, keeping products in use and out of landfills.

Using AI and Web3/Blockchain technology, we convert a simple excel spreadsheet with excess inventory listings (finished goods, parts, materials, and excess infrastructure purchases), into a data rich online product listings that are marketed and sold via online ecommerce channels, as well as modern outreach sales methods.

We have over 26,000 SKUs, with over 3000 brands, and hundreds of categories.

The main objectives of this project are to:

1. Be assigned a few categories or SKUs

2. Optimize Product Listings to enhance traffic and SEO rankings

3. Build a Strategy to Market Products for the assigned Category (i.e. email campaign, blog posts, social posts)

4. Execute on Marketing and Sales Strategy

5. Drive traffic and sales to our website and product listings, and converting on sales.

By the end of the project, students should demonstrate:

- Understanding of the assigned category

- Optimization of product listings

- Creation of a marketing and sales strategy

- Execution of the marketing and sales strategy

- Increase in traffic and sales to our website and product listings

Final deliverables should include:

- A written report on lessons learned, and what worked on and what didn't when trying th sell the category you were assigned.

TrustClarity will award teams a year end bonus, based on Sales Success.

COMPANY AND PROJECT DESCRIPTION VIDEO: https://www.loom.com/share/b572ab9a4c9d45e89de54388b013f358?sid=2c8fda09-2b49-49e8-9f65-29f10da462a0

Providing year-end bonus directly aligned to New Sales conversion brought into TrustClariity By work effort perform by the team.