Mesh AI growth: lead generation SEO Specialist

Project scope
Categories
Sales strategy Marketing strategySkills
competitive analysis algorithms blog posts marketing writing lead generation sales search engine optimization artificial intelligenceJob mission: [This is a remote work position] Reporting to the head of Marketing, Sales, and Data (MSD), this position learns about and contributes to sales efforts for healthcare through SEO while working with other members of the MSD team very closely. We:
- Test the effectiveness of optimizing SEO for generating quality leads for Mesh AI products
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Collaborate with team members to write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Outcomes:
- Increase in number of leads generated by search engines
Competencies:
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics
- Knowledge of keyword research
- Able to complete competitive analysis of other companies within the industry
- Excellent written communication skills
- Great communicator both orally and in written form
- Excellent command of English
- Attention to details and a growth mindset
- Team player, punctual, and attentive
- Self-motivated, goal-setter, and with get-things-done attitude
- Data-driven and performance-focused
- Familiarity with healthcare sector and desire to excel there: a bonus
- Familiarity with CRMs: a bonus
The company and managers have a long history of working with students and leading coops and internship positions. They will be very hands-on and work with you on a regular basis (daily to weekly). You will be invited to attend all (virtual) company meetings from all-hands to stand-up meetings, to unit meetings, sprints meetings, and social functions that are applicable.
About the company
MESH Scheduling Inc. is a healthcare software/SaaS company based out of Kingston, Canada and San Francisco, USA. Built on a foundation of more than twenty years of academic and industrial research and development, thousands of healthcare providers in Canada, the US, and as far away as Australia benefit from Mesh AI as a partner to improve upon the work-life conflicts of healthcare.