The primary goal of this project is to conduct market research to identify potential clients for Crossroads Psychology’s corporate training services, specifically focusing on stress management, assertive communication, and management style. The research will target companies in the UK, with a special emphasis on those located in London. This project aims to assess market needs, identify businesses that would benefit from these training services, and create a list of potential clients for future outreach. The end goal is to support Crossroads Psychology’s expansion of corporate services by helping them identify and connect with suitable businesses.

• Task 1: Research market needs in the UK, particularly in the area of corporate training focused on stress management, assertive communication, and management style.
• Task 2: Identify companies in London and the surrounding areas that may have a need for these services, with a focus on industries where stress management and communication are critical.
• Task 3: Create a list of 50-100 potential companies that are ideal candidates for Crossroads Psychology’s corporate training services, including contact details of relevant decision-makers where possible.
• Task 4: Provide recommendations on market entry strategies, including how to best position Crossroads Psychology’s services to appeal to corporate clients.
• Task 5: Possibly to make the first contact via email.

• Deliverables:
• A comprehensive report outlining the market research findings, including key trends and opportunities in corporate training for stress management, assertive communication, and management styles.
• A list of 50-100 potential corporate clients, including contact information where available.
• A strategy document offering recommendations for outreach and positioning to attract corporate clients.
• A list of interested companies