Research & Branding
Project scope
Categories
Communications Operations Project management LeadershipSkills
copywriting brand management style guides marketing materials marketing corporate branding branding research adobe photoshop lightroomPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
The purpose of this project is to help build out our current brand guidelines to help ensure our brand is presented consistently. We would like to use our branding more extensively in social media, website, and marketing materials. We are currently looking to update our existing website and templates for: marketing sheets, statement of qualifications, resumes, services sheets, professional profiles, and collateral.
Aubin has an extensive library of photo assets that they would also like to catalog using Adobe Lightroom so that the assets could be utilized in marketing materials and its future projects.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Review of existing corporate branding
- Build out existing brand guidelines and developing templates for: marketing sheets, statement of qualifications, resumes, services sheets, and professional profiles
- Develop style guide and copy-writing guidance for voice, tone, audience
- Catalog existing photo assets in Lightroom
- Provide advisory support on how to leverage more from existing corporate branding and assets
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Research and analysis of existing brand guidelines
- Expand existing brand guidelines ( 5-10 page)
- Build templates with existing branding to enhance brand recognition
- Present and provide recommendations on brand guidelines
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Prepare revised brand guidelines
- Present and provide final recommendations
Weekly 1 hour mentorship and direct supervision will be offered, as well as regular check-ins.
About the company
Aaron Aubin Consulting Inc. (Aubin) is an Indigenous-owned consulting firm working in Canada to deliver tailored and innovative solutions to clients. Aubin pursues client relationships and projects that empower meaningful dialogues between Indigenous communities and government and corporations. Dedicated exclusively to projects that deliver societal benefits, Aubin has provided Indigenous engagement, planning and advisory support for complex and high-profile community-building and infrastructure projects across Canada. Aubin’s four core services areas include Indigenous and Stakeholder Engagement, Community Planning and Development, Strategic Planning and Capacity Building.