Crossroads Psychology Ltd aims to launch a new psychology podcast to engage new listeners and expand their reach. The podcast will cover various topics in psychology, mental health, and well-being, featuring expert interviews, fictional case studies and practical advice. The goal is to create a compelling and informative series that attracts a broad audience, including students, professionals, and individuals interested in psychology. The project will involve market research, content planning, branding, and promotional strategies to ensure a successful launch. The team will apply their knowledge of psychology, marketing, and media production to develop a comprehensive plan that aligns with the company's objectives.

- A detailed market research report identifying target audience demographics and preferences.

- A content calendar outlining topics, guest speakers, and episode release dates for the first season.

- Branding materials, including a podcast logo, a landing page where to upload the episodes and episodes outlines.

- A promotional strategy, including social media campaigns, email newsletters, and partnerships with relevant organizations.

- A pilot episode script and recording to showcase the podcast's format and quality.