Kids At Risk Action (KARA) is a nonprofit organization dedicated to advocating for at-risk children. The organization seeks to enhance its social media presence to better engage with its audience, raise awareness, and drive support for its initiatives. The current challenge is the lack of a cohesive social media strategy that effectively communicates KARA's mission and activities. The goal of this project is to develop and execute an improved social media strategy that coordinates content across its platforms. This involves analyzing current social media efforts, and implementing strategies to increase engagement and reach. The project will provide learners with the opportunity to apply their knowledge of digital marketing and social media management in a real-world nonprofit context.

- A detailed social media strategy document outlining proposed improvements and new initiatives.

- A content calendar for a three-month period, including suggested posts, themes, and engagement tactics.

- A chance to work with content across multiple social media platforms.