Market Research for a SAAS product

Project scope
Categories
Healthcare Market research Competitive analysis Marketing analytics Public healthSkills
competitive analysis marketing market research software as a service (saas)To carry out market research for a healthcare SAAS product built for the north American segment. This includes competitive analysis of other products, and running interviews and focus groups.
To complete this project we expect the students to:
- Engage in market research
- Evaluation of other products
- Recommend product positioning and marketing strategies
- Work on the competitive analysis
Students will work closely with a supervisor and will be included in all the relevant product and marketing teams and meetings. This will also include regular progress meetings where adjustments to the student’s tasks and duties can be made if necessary. The student will be given access to any tools needed to help them succeed in this project.
About the company
MESH Scheduling Inc. is a healthcare software/SaaS company based out of Kingston, Canada and San Francisco, USA. Built on a foundation of more than twenty years of academic and industrial research and development, thousands of healthcare providers in Canada, the US, and as far away as Australia benefit from Mesh AI as a partner to improve upon the work-life conflicts of healthcare.
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