Kids At Risk Action (KARA) is a nonprofit organization dedicated to advocating for at-risk children. To amplify their message and engage a broader audience, KARA seeks to enhance its social media infrastructure. The current social media presence is limited, lacking cohesive strategy and engagement metrics. The goal of this project is to develop a comprehensive social media plan that aligns with KARA's mission and objectives. This includes identifying key platforms, creating a content calendar, and establishing engagement strategies to increase followers and interaction. The project will also involve analyzing current social media performance and suggesting improvements based on data-driven insights. By optimizing KARA's social media presence, the organization aims to increase awareness and support for its initiatives.

The project deliverables will include developing and executing a social media strategy and a content calendar for the next three months. If possible, simultaneously creating a report analyzing current social media metrics for tracking metrics.