Brand Identity Development for Flip & Floss

Flip & Floss is an AI-powered fintech app that helps families build financial literacy and discipline. By using AI to measure and curb instant gratification in kids, the app encourages smarter money habits early on, setting them up for a debt-free future. The project aims to enhance brand recognition and customer trust by developing a comprehensive brand strategy and brand identity across all platforms (social media, Appstore, website etc.). Students will analyze current market trends and consumer perceptions to create a brand identity that aligns with Flip & Floss's values and mission. The project involves researching competitors, identifying unique selling propositions, and crafting a brand narrative that differentiates Flip & Floss in the marketplace. The goal is to create a consistent brand image across all platforms, ensuring that Flip & Floss is perceived as a reliable and innovative leader in the family finance space.

Tween-Friendly Website Redesign for Flip & Floss

Flip & Floss, is a revolutionary money management app for parents and kids. Our aim is to revamp our website to better engage a tween audience (ages 8-14). The current website lacks the fun and interactive elements that appeal to this age group. The goal of this project is to redesign the website to make it more visually appealing, user-friendly, and engaging for tweens. This involves incorporating vibrant colors, interactive features, and age-appropriate content. The project will allow learners to apply their knowledge of web design, user experience (UX), and front-end development to create a prototype that meets these objectives. The redesigned website should not only attract but also retain the interest of the tween demographic, making money management fun and informative.

Flip & Floss Internal Dashboard Improvement

Flip & Floss seeks to enhance its operational efficiency by developing a comprehensive dashboard to track and visualize key business metrics. The primary goal of this project is to create a user-friendly interface that provides real-time insights into the number of app downloads and the product features users are engaging with. Additionally, the dashboard will include functionalities to manage customer support operations effectively. This project will allow learners to apply their knowledge of data visualization, user interface design, and backend integration. The team will focus on creating a cohesive system that consolidates data from various sources, ensuring that the dashboard is both informative and easy to navigate. By the end of the project, Flip & Floss aims to have a tool that aids in strategic decision-making and enhances customer satisfaction.

AI-Powered Financial Planning Assistant

Flip & Floss aims to enhance customer financial management by developing an AI model that leverages machine learning to analyze customer banking information and generate personalized financial plans. The project focuses on creating a prototype that can interpret transaction data, categorize expenses, and suggest budgeting strategies. Learners will apply their knowledge of data science and machine learning algorithms to design and train the model. The project will involve data preprocessing, feature selection, and model evaluation to ensure accuracy and reliability. By the end of the project, the team will have a working prototype that demonstrates the potential of AI in personal finance management. - Analyze customer banking data to identify spending patterns. - Develop a machine learning model to categorize expenses. - Generate personalized budgeting strategies based on data insights. - Evaluate model performance and suggest improvements.