Atlas Yoga Studio: Social Media and PR Campaign Development

Atlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.

Migrate Software Platform to a New Cloud Provider

To reduce overhead and use an email newsletter app more effectively and to structure our mailing lists based on customer segmentation. review the current application - constant contact review the other choices with Squarespace website email newsletter being the top choice so far suggest staying with or migrating to the new software set up a customer segmentation foundation for future emails test the new system or the reconfigured existing system document the process in a planning spreadsheet doc and identify tasks completed and future tasks to continue to improve the process.

Yoga for Addictions & Mental Health: Media Production

We are interested in partnering a student or students interested in assisting in developing a yoga for addictions and mental health program that will be free to the public. We would work with the student and or students to develop a landing page on the website. Write, film, edit and produce a series of videos, articles and a 8 step course. The course would be create in TEACHABLE and we are interested in providing a full day of programming at our physical studio that offers addiction recovery and supports a healhty well lifestyle program. We have the yoga teachers and contacts in the community to run the in person programs.

Awareness Campaign Plan

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.