First Nations University of Canada
First Nations University of Canada
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Marketing Strategy - Fall 2024

ADMN 210
Closed
First Nations University of Canada
First Nations University of Canada
Regina, Saskatchewan, Canada
Tim Isnana
Lecturer
5
Timeline
  • October 15, 2024
    Experience start
  • December 6, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Marketing analytics Market research Product or service launch Marketing strategy
Skills
swot analysis
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from First Nations University of Canada to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.


Learners in this program are poised to succeed in the integrated work areas of the fundamentals of marketing theory and application. It covers a wide range, starting with societal perspectives and environmental scanning, delving into consumer and business customer distinctions. The focus then shifts strategically to segmentation, targeting, and positioning. Tactical aspects like the marketing mix (product, price, place, promotion) are addressed, along with a keen eye on ethical and legal considerations.



Learners

Learners
Undergraduate
Beginner, Intermediate levels
25 learners
Project
35 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • October 15, 2024
    Experience start
  • December 6, 2024
    Experience end

Project Examples

Requirements

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 


– SWOT analysis

– Market Research

– Customer Segmentation

– New Product Development

– Marketing Communications

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?