Enginehire is currently running Google Ads campaigns but seeks to enhance their effectiveness and return on investment. The goal of this project is to analyze the existing Google Ads performance and identify areas for improvement. The project will involve researching best practices for Google Ads optimization, including keyword analysis, ad copy refinement, and budget allocation strategies. By applying classroom knowledge of digital marketing and data analysis, learners will develop actionable recommendations to improve the click-through rate (CTR), conversion rate, and overall campaign performance. This project provides an opportunity for students to gain hands-on experience in digital advertising and analytics, while directly contributing to Enginehire's marketing efforts.

The project deliverables will include a comprehensive report detailing the current performance of Enginehire's Google Ads campaigns, along with specific recommendations for optimization. The report should cover keyword analysis, ad copy suggestions, and budget adjustments. Additionally, a presentation summarizing the findings and proposed strategies will be delivered to Enginehire's marketing team. The deliverables aim to provide Enginehire with a clear path to enhance their Google Ads effectiveness and achieve better marketing outcomes.