Enginehire is preparing to introduce an innovative product to the market and aims to leverage social media platforms to maximize its reach and impact. The project involves developing and deploying a comprehensive social media launch strategy that aligns with our brand and marketing objectives. Learners will apply their knowledge of digital marketing, social media analytics, and content creation to design a campaign that effectively engages the target audience. The project will focus on identifying the most suitable platforms, crafting compelling messaging, and scheduling posts to optimize visibility and engagement. By the end of the project, learners will have a clear understanding of how to execute a successful product launch on social media, utilizing their classroom knowledge in a real-world context.

- A detailed social media launch strategy document outlining the campaign's objectives, target audience, key messages, and platform selection.

- A content calendar with scheduled posts, including text, images, and multimedia content tailored for each platform.

- A report analyzing potential metrics for success and methods for tracking engagement and reach.

- A presentation summarizing the strategy and expected outcomes, ready to be delivered to Enginehire's marketing team.