Digital Marketing Strategy

Project scope
Categories
Digital marketing Social media marketingSkills
target market content creation digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Student will also start to create content for the social media and webmarketing.
Final deliverables can come in the form of a report and/or presentation
Templates of posts
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Students will also work with the founding team to understand the value and the message to deliver
About the company
Immersion Room is a virtual production studio in Toronto, Canada. Our mission is to use our deep understanding and control of the technology to make VP tools/services accessible to a breadth of people. That means building products and providing services that remove barriers to artistic vision at a cost that smaller productions can afford.