Communication and Social Media Strategy Project

The main goal for the project is to develop a comprehensive communication and social media strategy for Quiri AI. This strategy should focus on increasing brand awareness, engaging with potential clients, and showcasing the company's expertise in providing realistic cyberattack crisis simulations powered by AI. The strategy should also aim to educate and inform the target audience about the importance of resilience training in the face of cyber threats.

Madame Bombance Museum Shop Market Research and Commercialization

Madame Bombance is planning to open a boutique within the museum located in Mont-Saint-Hilaire. The project aims to conduct a comprehensive market study to understand the potential customer base and product preferences for the museum shop. The learners will apply their knowledge of market research techniques to gather data on consumer behavior and preferences. Additionally, the project will involve developing a commercialization strategy for the products, including barcode implementation and inventory management. This project provides an opportunity for learners to apply their classroom knowledge in marketing and business management to a real-world scenario, focusing on the retail and cultural sectors.

Museum Marketing Strategy Enhancement

Madame Bombance is seeking innovative strategies to enhance the promotion and marketing of a local museum. The goal is to increase visitor engagement and attendance through creative marketing initiatives. The project involves analyzing current marketing efforts, identifying gaps, and proposing new strategies that leverage digital and traditional marketing channels. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital media to develop a comprehensive marketing plan. The project will focus on creating a cohesive brand message that resonates with diverse audiences and utilizes social media, email campaigns, and partnerships with local businesses to boost the museum's visibility. The team will also explore cost-effective promotional tactics that align with the museum's budget constraints.

Market Strategy Analysis for Jakarto

Jakarto, a company specializing in high-definition 3D mapping solutions, seeks to refine its marketing strategy to better position itself in the competitive geospatial technology market. The project aims to analyze current marketing efforts and identify opportunities for improvement. Learners will apply their knowledge of marketing principles to evaluate Jakarto.com's existing strategies, assess market trends, and understand customer needs. The project will involve conducting a SWOT analysis, researching competitor strategies, and identifying potential target markets. The goal is to provide actionable insights that can enhance Jakarto.com's market presence and customer engagement.