Service Marketing
MARK 412
Students examine the marketing of services in for-profit and non-profit businesses. Students apply service marketing theory to a variety of service-based businesses (e.g. professional services, hospitals, banks, etc.) Topics include customer relationship management, customer satisfaction, service quality, employees’ and customers’ role in service delivery, and the services marketing mix factors. Working in teams of 5-6 students, our 4th year Marketing students will apply their knowledge of service marketing to a real-life organization with a particular problem/challenge related to the marketing of their services.
Strategic Marketing
MARK 440
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! Overview Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization. How this works Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.
Marketing Research (CC01)
Mark 312
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2021, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your initial acceptance in this project does not guarantee that the Professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Employee Relations
HRMT 212
An adept management of employee relations is pivotal to a healthy and productive work environment. In this project, students work with a community partner to: 1. To enhance student awareness and understanding of corporate purposes and applications of human resource policies. 2. To provide practical experience with policy development and audit. 3. To facilitate student awareness of municipal employment contexts in general.
Managing in an International Environment
INTB 412
In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization. Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan. Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. Preference will be given to manufacturing or product-based organizations rather than to services.
Change Management Consultation
ORGA 333
Is your business or organization going through a major change? We’re looking for Organizational Change Industry projects. Our students are currently studying Organizational Development, with a specific focus on Change Management. The cohort consist of 3rd year bachelors students and 2nd year (senior) diploma students. Industry partners selected will be a “Live Case Study” for the course, which means many students will be working in teams on developing tools and resources to support the changes in each company/organization. In other words, lots of ideas and resources for your company! Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. All selected community partners must be able to do in-person presentations if Alberta Health Services/MacEwan University deems it safe to do so.
Level UP: Emerging Leaders (2021)
Emerging Leaders is a new workshop series that focuses on leadership themes, topics and frameworks. Open to all MacEwan University students, the workshops aim to enhance understanding and application of leadership skills. The sessions focus on developing a deeper understanding of self through critical dialogue, awareness activities and ongoing reflection. This is a partnership between MacEwan University and the Level UP program (powered by Riipen), which allows employers to bring on Canadian post-secondary students for 80-hour paid projects. Students are paid a $1400 CAD stipend on completion of the project by Riipen . Employers are not required to provide payment. Read more about the program here. Once a project has been approved for this posting, students will apply to the project directly - individually, or in teams. Get specific in your project description about the skills you're looking for in order to attract the most suitable applicants.
Strategic Marketing - CC01
MARK 440
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! Overview Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization. How this works Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative. There will be 2 different sections of this course. Companies are welcome to take on a student team from each section if interested.
Employee Relations
HRMT 212 (SB01-SB55 Merged)
An adept management of employee relations is pivotal to a healthy and productive work environment. In this project, students work with a community partner to: 1. To enhance student awareness and understanding of corporate purposes and applications of human resource policies. 2. To provide practical experience with policy development and audit. 3. To facilitate student awareness of municipal employment contexts in general.
Diversity and Inclusion Consulting
HRMT 497 (CC01)
Do you want to ensure that your organization is incorporating equitable practices that are inclusive and meet current diversity standards? In this project, groups of student-consultants will perform an inclusion and diversity assessment at your workplace to assess where your company currently stands and then provide recommendations for incorporating equitable practices that are relevant for your company. Studies show that workplaces that value diversity gain a competitive advantage, have more adaptable and creative workforces, and perform better financially than similar firms. Many young job-seekers want to work at firms that value diversity, and rank a diverse workplace as extremely important in deciding what firms they want to work for.
Marketing and Leasing
MARK 324
Students acquire the knowledge on how to market and lease commercial/retail/industrial properties. Students examine the lease market in general as well as micro markets affecting subject properties. Upon identification of a target market for either an existing subject property that is to be repositioned or a proposed new development, a marketing plan will be created with the goal of completing a full lease-up. This activity will include determination of lease/rental rates, promotions, a detailed advertising strategy, property presentation, and customer service approach. To have students interact and engage with Commercial Real Estate companies or brokers of all sizes and specialties (retail, commercial, industrial). To have the students learn about the different customer service approaches and problems that Commercial Real Estate companies are faced by interacting with the clients.
Community Mental Health: High Priority Populations
PNRS 420
In this opportunity, your company would get the chance to work with our 4th year Psychiatric Nursing students to complete a participatory action research pertaining to a priority population and their needs. The purpose is to create an innovative and evidence-based action plan to promote health equity in identified populations or groups.
Marketing Research
Mark 312
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2021, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Public Health: High Priority Populations
NURS424
In this opportunity, your company would get the chance to work with our 4th year Nursing students to evaluate existing interventions and services across Canada pertaining to a priority population. The ultimate aim is to create innovative and evidence-based social media and communication strategies that target multidisciplinary stakeholders and are aimed at promoting health equity and inequality in priority populations.
Service Marketing
MARK 412
Students examine the marketing of services in for-profit and non-profit businesses. Students apply service marketing theory to a variety of service-based businesses (e.g. professional services, hospitals, banks, etc.) Topics include customer relationship management, customer satisfaction, service quality, employees’ and customers’ role in service delivery, and the services marketing mix factors. Working in teams of 5-6 students, our 4th year Marketing students will apply their knowledge of service marketing to a real-life organization with a particular problem/challenge related to the marketing of their services.
Strategic Marketing - CC02
MARK 440
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! Overview Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization. How this works Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative. There will be 2 different sections of this course. Companies are welcome to take on a student team from each section if interested.
Computer Science Capstone
CMPT 496
Students work on analysis and visualization of data to find patterns, relationships, trends etc. and insights that help companies make data-informed decisions. Students can conduct usability tests to assess and improve the UX (user experience) of a digital product. Students can create mockups, wireframes and prototypes for mobile apps and web sites to validate structure, flow and user behavior to improve the UX (user experience).
Managing in an International Environment
INTB 412
In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization. Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.
Business Consulting Project
ORGA410
Is your organization seeking some extra support to solve an ongoing business-related challenge? If so, we have 3rd and 4th year business students that are seeking opportunities to help you in the form of a for-credit Business Consulting Project. This course is an undergraduate Organizational Management course on Business Consulting and is composed of students from all streams of business (i.e., human resources, marketing, finance, etc.) looking to put those business skills to good use! Please note: We will be accepting twice as many project applications as there are student teams. Students will choose which projects they want to work with that fill their own specific skill sets during the first week of classes in January. Community Partner organizations will be informed of the students' choice by the end of the second week of January.
Business Consulting Project
ORGA 410
Is your organization seeking some extra support to solve an ongoing business-related challenge? If so, we have 3rd and 4th year business students that are seeking opportunities to help you in the form of a for-credit Business Consulting Project. This course is an undergraduate Organizational Management course on Business Consulting and is composed of students from all streams of business (i.e., human resources, marketing, finance, etc.) looking to put those business skills to good use! Please note: We will be accepting twice as many project applications as there are student teams. Students will choose which projects they want to work with that fill their own specific skill sets during the first week of classes in September.
Information Systems for Accounting
ACCT 430
Community Engaged Learning at MacEwan University is a project-based teaching-learning strategy that connects classroom theory to challenges experienced in the “real world” by our Community Partners (CP). In this course, students can create a professional report with either/both a System Expansion recommendation or an Implementation Plan
Nonprofit and Government Accounting
ACCT 366
Does your company need help with your accounting processes? Students from MacEwan University can provide basic accounting support and complete Trial Balances for January, February and March. Students will work individually, but companies are welcome to take on more than one student.
Change Management Consultation
ORGA 333
Is your business or organization going through a major change, particularly during the time of Covid-19? We’re looking for Organizational Change Industry projects. Our students are currently studying Organizational Development, with a specific focus on Change Management. The cohort consist of 3rd year bachelors students and 2nd year (senior) diploma students. Industry partners selected will be a “Live Case Study” for the course, which means many students will be working in teams on developing tools and resources to support the changes in each company/organization. In other words, lots of ideas and resources for your company!
Design Capstone - Winter
Design 415
Is your organization seeking graphic design or user experience design support to solve a new or existing challenge? As part of their final-year capstone project over the Fall and Winter semesters design students will be able to take on a sizeable applied research project to help your organization. Most students will continue on with their projects from the Fall term. Students will use all of the experience and learnings from their four-year Bachelor of Design degree to help research, plan, ideate and deliver a potential solution to your challenge.
Design Capstone
Design 410/415
Is your organization seeking graphic design or user experience design support to solve a new or existing challenge? As part of their final-year capstone project over the Fall and Winter semesters design students will be able to take on a sizeable applied research project to help your organization. We are seeking potential clients and projects by May 18, 2020. Students will use all of the experience and learnings from their four-year Bachelor of Design degree to help research, plan, ideate and deliver a potential solution to your challenge.
Business-to-Business Marketing
MARK 416
Is your organization seeking some extra support to solve an ongoing B2B marketing challenge? If so, MacEwan University has 3rd and 4th year business students that are seeking opportunities to work for you in the form of a for-credit B2B Marketing project. Our students are understand all major concepts related to business-to-business (B2B) marketing and purchasing with a special focus on business relationships and networks. Students know the similarities and differences between marketing to consumers and marketing to businesses, and can apply organizational marketing theory and practice while recognizing the implications of the electronic and global arena for organizational markets.
Strategic Marketing
MARK 440
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! Overview Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization. How this works Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.
Marketing Research
Mark 312
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Fall 2020, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Change Management Consultation
ORGA 333
Is your business or organization going through a major change, particularly during the time of Covid-19? We’re looking for Organizational Change Industry projects. Our students are currently studying Organizational Development, with a specific focus on Change Management. The cohort consist of 3rd year bachelors students and 2nd year (senior) diploma students. Industry partners selected will be a “Live Case Study” for the course, which means many students will be working in teams on developing tools and resources to support the changes in each company/organization. In other words, lots of ideas and resources for your company!
Business Consulting Project
ORGA410
Is your organization seeking some extra support to solve an ongoing business-related challenge? If so, we have 3rd and 4th year business students that are seeking opportunities to help you in the form of a for-credit Business Consulting Project. This course is an undergraduate Organizational Management course on Business Consulting and is composed of students from all streams of business (i.e., human resources, marketing, finance, etc.) looking to put those business skills to good use! Please note: We will be accepting twice as many project applications as there are student teams. Students will choose which projects they want to work with that fill their own specific skill sets during the first week of classes in September.