Website feature to upload User content

It was not clear if your project was currently open. I'm referring to what shows starting on 10/27/23. I can go into greater detail if the project is open and we would be considered. In short, we want to add a feature on our website where end users can upload an image of something they created (a meal with mushrooms), add option recipe, select a category and add optional user image/name. This would go to a gallery on our site, but could be used to push to social media. We would want to give the User the ability to push their post through their social channels as well to establish a viral impact.

Gourmet Mushrooms: A Nutritional Focused Consumer Campaign

The goal of this project is to create a nutritional focused consumer campaign featuring gourmet mushrooms targeting one or more demographic personas that incorporate the Four Star Mushrooms brand and values. The target personas include vegan/vegetarian, foodie, health conscious, senior citizen, and corporate food service. The campaign should include health and dietary benefits for individual mushroom varieties (i.e. lion's mane, oyster, etc.) citing evidence based research (when possible) or noted otherwise. The content would be used on the website, social media channels (developed campaigns) and as individual product information.

Four Star Mushrooms Website and Digital Asset Assessment

The goal of this project is to review the existing website and digital assets of Four Star Mushrooms and recommend design, UI/UX, and ecommerce changes for both consumer and B2B products. This will involve several different steps for the students, including: - Analyzing the existing website and digital assets of Four Star Mushrooms. - Identifying areas for improvement in the design, UI/UX, and ecommerce aspects of the website. - Researching best practices for website design, UI/UX, and ecommerce for both consumer and B2B products. Aligning digital assets to support physical strategies (i.e. events, partnerships, etc.) Coordinate digital assets to work together Ensure digital assets convey desired brand image Drive audience to intended action (i.e. consumers purchase at retailers, Door Dash order or patronage at client restaurants) - Developing a plan for implementing the recommended changes.

Four Star Mushrooms B2B Branding Strategy and Go-to-Market Plan

The main goal of this project is to create a comprehensive B2B branding strategy and go-to-market plan for Four Star Mushrooms. This will involve several different steps for the students, including: - Researching the current B2B market and Four Star Mushrooms' current position in it. - Developing a comprehensive branding strategy that includes a unique value proposition, target audience, and messaging. - Creating a go-to-market plan that outlines the steps needed to launch the new branding strategy. - Developing a marketing plan that outlines the tactics and channels needed to reach the target audience. - Creating an estimated or approximate budget and timeline for the project.