Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Increase physical book and graphic novel distribution

For 10 years, we have published graphic novels, novels and have recently added audiobooks to our lineup. One of our key goals for 2024 is to augment distribution of physical books to traditional retailers. We are looking for a student to help us research possible opportunities in these markets.

Product Line Sales Enhancement Strategy

The Shooting Star Press Inc. aims to boost sales across its entire product line. The company has identified a need to better understand customer preferences and market trends to effectively position its products. The project involves analyzing current sales data, researching market trends, and identifying potential areas for growth. By leveraging classroom knowledge in marketing and data analysis, learners will develop a comprehensive strategy to enhance product visibility and appeal. The goal is to create actionable insights that can be implemented to increase sales. The project will focus on a few key products to ensure a manageable scope and provide a clear path to measurable outcomes.

Email List Expansion Strategy for The Shooting Star Press Inc.

The Shooting Star Press Inc. aims to expand its email distribution list to enhance its reach and engagement with its audience. The current list is limited, and the company seeks innovative strategies to grow it effectively. This project involves researching and implementing best practices for email list growth, such as optimizing sign-up forms, creating engaging content, and leveraging social media platforms. The goal is to increase the email subscriber base by 20% within a specified timeframe. Learners will apply their marketing and digital communication skills to develop a comprehensive strategy that aligns with the company's brand and audience. The project will involve analyzing current subscriber data, identifying target demographics, and proposing actionable tactics to attract new subscribers.