Post-graduate learners who are eager to apply their advanced understanding of digital marketing to real-world scenarios. Participants will leverage their knowledge of market analysis, consumer behavior, and digital tools to craft a comprehensive digital marketing plan. The course emphasizes creativity and practicality, enabling learners to develop strategies that are not only innovative but also actionable and aligned with client objectives. By engaging with industry professionals, learners will gain insights into current market trends and challenges, enhancing their ability to deliver impactful marketing solutions.

Looking to elevate your organization, and bring it to the next level? Bring on students from Sheridan College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program are completing their Advance Diploma - Human Resources Administration program

This experience immerses learners in the practical application of business and marketing analytics, equipping them with the skills to enhance organizational decision-making. Through hands-on use of industry-standard analytics software, learners will develop the ability to design and implement effective marketing analytics strategies. The course prepares learners to apply statistical techniques, data visualization, and web analytics to real-world business challenges, enabling them to deliver actionable insights that drive competitive advantage.

Sheridan International Business Management Capstone projects run for a duration of 14 weeks. Guided by a faculty member, student consultant groups work with an Industry Client to help them develop an International Business Plan. These projects apply to small, medium and large enterprises. How does this benefit you? • Work with the next generation before you hire • Fresh new ideas and perspectives • Enthusiastic team of students working on your project, advised by experienced faculty • Explore new markets that are outside of your organization’s current business plan • Connect with Sheridan College academic community • Students will provide approximately 70 hours of work, without financial payment dedicated to helping your business