Students will apply state-of-the-art techniques to assess an existing business processes of your choice. They will develop a proposal to redesign your chosen process for optimal productivity and efficiency.

Three to five student groups will collaborate with a single business partner to enhance the partner's digital marketing performance, which includes optimizing their website and devising and launching a two-week digital advertising campaign. Students will undergo comprehensive training in relevant domains, encompassing marketing-oriented web design, search engine marketing, social media marketing, and more. They will evaluate the partner's website design, integrate web traffic data, and furnish an exhaustive web audit report with actionable recommendations to enhance the website's conversion rate. Each student group will present a digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings. The business partner will choose one group's proposal, and the selected group will collaborate with the company to execute the plan. It is important to note that students will not be responsible for creating ad content for the business partner. The partner will be tasked with producing the necessary ad content, while the students' contribution will primarily involve campaign organization, configuration, and execution. These projects will be closely mentored and supervised by Professor Ruhai Wu and experienced teaching assistants.

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Personal and Commercial Banking business line.

Improve your organization's sustainable practices. Student-consultants will evaluate and recommend tactics and specific actions to implement for your organization to make a positive impact on society, the environment, and your earnings.